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  • Writer's pictureARTE.M

“My soft city: from flaneur to entrepreneur” Workshop came to a brilliant end in Funchal

Updated: Aug 8, 2023

A newly planted tree for every notebook sold, a donated bottle of milk for an abandoned

child when a bottle shampoo is sold - I’m sure that all of us already have encountered these

selling strategies in everyday life. But how does this so-called ´´social entrepreneurship´´

really work?

The participants from four different countries have gathered at Art Center Caravel hosted by

ARTE.M in Funchal to work on the last training course of “my soft city: from flaneur to

entrepreneur” project. The goal was to learn how you can make social businesses profitable

and how to add a social component to companies. But that was not the only thing on the

program! Artist and fashion designer Nathan Slate from Madeira gave a workshop on how to

be creative using only natural and local materials from the island such us like collected

willow and clay from the beach. Google-Trainer Trevor Beck taught us how to use Google for

Non-profits and at “Start up Madeira” we got insights on how the idea of the “digital nomad

villages” was born during the pandemic.

But it has also been the last get-together of this three-year project, which has now come to

an end. Sine 2021 the participants have attended various workshops in Romania, France,

Sweden and now Portugal. And that also had to be celebrated accordingly with some


Photo and Publishing Julia Kussl


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